Description

Guarantee your MB-220 exam success with examkiller's study guide. The MB-220 practice test questions are developed by experiences Microsoft Certification Professionals who working in todays prospering companies and Microsoft exam data center.

Exam Number: MB-220

Exam Title: Microsoft Dynamics 365 Marketing Functional Consultant

Passing Score: 700 (Total Score: 1000)(Tips: You should pass 70% for each section of the exam (bar on the chart), or else you still faild the exam even your total score more than 700 )

Origin Provider: ExamKiller

Total Questions: 144 QAs

Type: Real Exam Questions

Guarantee: 100% Pass Guarantee

Demo: Click Here for Check Demo

Microsoft MB-220 Exam Objectives

Configure marketing applications (15–20%)

Configure model-driven apps

• Create and configure forms
• Create and configure views
• Create and configure charts
• Create and configure dashboards
• Configure site maps

Configure organization settings

• Configure data sources for synchronization
• Create and manage templates
• Configure integration with the marketing portal
• Configure landing page settings
• Configure domain authentication
• Configure data protection tools
• Configure social media accounts
• Configure webinar providers
• Configure LinkedIn Lead Gen
• Configure the Customer Insights connector
• Configure SMS providers
• Configure push notifications
• Configure built-in Teams chat

Configure and manage marketing settings

• Configure matching strategies
• Configure marketing email settings
• Configure customer journey settings
• Configure opt-in settings
• Configure lead scoring settings
• Configure required options for publishing journeys
• Create and configure marketing calendars
• Configure content settings
• Configure compliance settings
• Manage the asset library and files

Manage insights

• Analyze contact insights
• Analyze lead insights
• Analyze segment insights
• Analyze customer journey insights
• Analyze email insights
• Analyze lead scoring model insights
• Analyze marketing page insights
• Analyze marketing form insights
• Analyze website insights
• Analyze redirect URL insights

Manage segments and lists (10–15%)

Create and manage segments

• Determine segment type
• Create and manage marketing segments
• Create and manage templates
• Create segments using Natural Language Query
• Configure dynamic segments using Designer
• Combine segments using union, exclude, or intersect logic
• Create segments from external sources by using Dynamics 365 Customer Insights
• Describe use cases for blocks including behavioral blocks and query blocks

Create and manage subscription centers and lists

• Create a subscription list
• Add a subscription list or lists to a form
• Create a segment based on a subscription list
• Describe use cases for subscription centers
• Create and manage a subscription center
• Describe when to use marketing lists and subscription lists
• Describe use cases for suppression lists

Create and manage marketing forms and pages (5–10%)

Create and manage marketing forms

• Determine which marketing form type to use
• Identify form requirements and limitations
• Create a marketing form by using a template
• Manage form templates
• Create and manage marketing forms
• Configure dynamics form fields
• Embed forms in external websites
• Implement form capture for externally managed forms

Create and manage marketing pages

• Create marketing pages
• Add content blocks to marketing pages
• Add forms to marketing pages
• Apply a style to marketing pages
• Integrate marketing pages with marketing emails
• Preview and validate marketing pages
• Publish marketing pages
• Monitor visitors to marketing pages
• Configure personalized pages
• Manage page templates

Manage leads, contacts, and accounts (5–10%)

Manage leads

• Create leads
• Manage leads throughout the lead lifecycle
• Synchronize leads from LinkedIn Campaign Manager by using LinkedIn Lead Gen

Create and manage accounts and contacts

• Create and manage accounts
• Create and manage contacts
• Manage content settings
• Create and manage activities and activity templates

Create and manage marketing email messages (10–15%)

Create email messages

• Create and manage email templates
• Edit templates by using an HTML editor
• Create an email message by using a template
• Create and use reusable content blocks
• Define mandatory fields for email messages
• Add dynamic content to email messages
• Add conditional content to email messages
• Validate email content for compliance by using the Accessibility Checker
• Check spam scores for messages by using Spam checker
• Personalize using pre-defined tokens

Manage email messages

• Define message requirements
• Preview messages by using basic, inbox, Litmus features
• Configure A/B testing and review test results
• Validate and publish email messages

Manage customer journeys (20–25%)

Create automated campaigns by using outbound customer journeys

• Create and manage customer journey templates
• Determine when to use an inbound or outbound customer journey
• Determine content types required for a customer journey
• Create a customer journey by using a template
• Set the target audiences
• Implement Power Automate flows for customer journeys
• Configure Smart Scheduler
• Describe business unit scoping for segments and customer journeys
• Add segments and suppression lists to a customer journey
• Configure recurring journeys

Publish and manage customer journeys

• Configure required options for publishing journeys
• Check customer journeys for errors
• Publish a customer journey
• Collaborate using Teams chat

Configure and manage real-time journey orchestration

• Determine using real-time or outbound journey orchestration
• Describe the real-time marketing asset library
• Enable real-time customer journey orchestration
• Create an event-based journey
• Configure real-time event triggers
• Configure real-time email templates
• Configure automated SMS keyword flows
• Configure push notifications
• Measure campaign effectiveness with built-in analytics

Manage events and webinars (10–15%)

Create and configure events and webinars

• Create an event
• Configure an event as a Microsoft Teams webinar
• Configure an event as a Microsoft Teams Live event
• Configure buildings, rooms, and layouts for events
• Set up sessions including internal and external tracks
• Set up speakers
• Configure event websites
• Create and manage event forms
• Configure event agenda

Manage events

• Create event invitations, banners, and social media posts
• Manage event registrations, including attendee check-in
• Manage speakers, registration, waitlists, and attendees
• Manage sponsors, vendors, logistics, and accommodations
• Record and view financial information for events

Configure Dynamics 365 Customer Voice (5–10%)

Create surveys

• Create a project
• Select survey questions
• Apply branding to surveys and upload images
• Add sections to a survey and personalize data
• Apply branching rules to surveys
• Personalize surveys by using variables
• Determine respondent types
• Determine submission options
• Define satisfaction metrics

Manage surveys

• Add surveys to emails
• Embed surveys in marketing email messages
• Add surveys to a webpage
• Add surveys to customer journeys
• View survey responses in Customer Voice
• Create a segment from survey responses

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