IT Certification

Microsoft MB-220 Real Exam Questions

Last Update: 26 Sep 2023


Guarantee your MB-220 exam success with examkiller's study guide. The MB-220 practice test questions are developed by experiences Microsoft Certification Professionals who work...


Guarantee your MB-220 exam success with examkiller's study guide. The MB-220 practice test questions are developed by experiences Microsoft Certification Professionals who working in todays prospering companies and Microsoft exam data center.

Exam Number: MB-220

Exam Title: Microsoft Dynamics 365 Marketing Functional Consultant

Passing Score: 700 (Total Score: 1000)(Tips: You should pass 70% for each section of the exam (bar on the chart), or else you still faild the exam even your total score more than 700 )

Origin Provider: ExamKiller

Total Questions: 144 QAs

Type: Real Exam Questions

Guarantee: 100% Pass Guarantee

Demo: Click Here for Check Demo

Microsoft MB-220 Exam Objectives

Configure marketing applications (15–20%)

Configure model-driven apps

  • Create and configure forms
  • Create and configure views
  • Create and configure charts
  • Create and configure dashboards
  • Configure site maps

Configure organization settings

  • Configure data sources for synchronization
  • Create and manage templates
  • Configure integration with the marketing portal
  • Configure landing page settings
  • Configure domain authentication
  • Configure data protection tools
  • Configure social media accounts
  • Configure webinar providers
  • Configure LinkedIn Lead Gen
  • Configure the Customer Insights connector
  • Configure SMS providers
  • Configure push notifications
  • Configure built-in Teams chat

Configure and manage marketing settings

  • Configure matching strategies
  • Configure marketing email settings
  • Configure customer journey settings
  • Configure opt-in settings
  • Configure lead scoring settings
  • Configure required options for publishing journeys
  • Create and configure marketing calendars
  • Configure content settings
  • Configure compliance settings
  • Manage the asset library and files

Manage insights

  • Analyze contact insights
  • Analyze lead insights
  • Analyze segment insights
  • Analyze customer journey insights
  • Analyze email insights
  • Analyze lead scoring model insights
  • Analyze marketing page insights
  • Analyze marketing form insights
  • Analyze website insights
  • Analyze redirect URL insights

Manage segments and lists (10–15%)

Create and manage segments

  • Determine segment type
  • Create and manage marketing segments
  • Create and manage templates
  • Create segments using Natural Language Query
  • Configure dynamic segments using Designer
  • Combine segments using union, exclude, or intersect logic
  • Create segments from external sources by using Dynamics 365 Customer Insights
  • Describe use cases for blocks including behavioral blocks and query blocks

Create and manage subscription centers and lists

  • Create a subscription list
  • Add a subscription list or lists to a form
  • Create a segment based on a subscription list
  • Describe use cases for subscription centers
  • Create and manage a subscription center
  • Describe when to use marketing lists and subscription lists
  • Describe use cases for suppression lists

Create and manage marketing forms and pages (5–10%)

Create and manage marketing forms

  • Determine which marketing form type to use
  • Identify form requirements and limitations
  • Create a marketing form by using a template
  • Manage form templates
  • Create and manage marketing forms
  • Configure dynamics form fields
  • Embed forms in external websites
  • Implement form capture for externally managed forms

Create and manage marketing pages

  • Create marketing pages
  • Add content blocks to marketing pages
  • Add forms to marketing pages
  • Apply a style to marketing pages
  • Integrate marketing pages with marketing emails
  • Preview and validate marketing pages
  • Publish marketing pages
  • Monitor visitors to marketing pages
  • Configure personalized pages
  • Manage page templates

Manage leads, contacts, and accounts (5–10%)

Manage leads

  • Create leads
  • Manage leads throughout the lead lifecycle
  • Synchronize leads from LinkedIn Campaign Manager by using LinkedIn Lead Gen

Create and manage accounts and contacts

  • Create and manage accounts
  • Create and manage contacts
  • Manage content settings
  • Create and manage activities and activity templates

Create and manage marketing email messages (10–15%)

Create email messages

  • Create and manage email templates
  • Edit templates by using an HTML editor
  • Create an email message by using a template
  • Create and use reusable content blocks
  • Define mandatory fields for email messages
  • Add dynamic content to email messages
  • Add conditional content to email messages
  • Validate email content for compliance by using the Accessibility Checker
  • Check spam scores for messages by using Spam checker
  • Personalize using pre-defined tokens

Manage email messages

  • Define message requirements
  • Preview messages by using basic, inbox, Litmus features
  • Configure A/B testing and review test results
  • Validate and publish email messages

Manage customer journeys (20–25%)

Create automated campaigns by using outbound customer journeys

  • Create and manage customer journey templates
  • Determine when to use an inbound or outbound customer journey
  • Determine content types required for a customer journey
  • Create a customer journey by using a template
  • Set the target audiences
  • Implement Power Automate flows for customer journeys
  • Configure Smart Scheduler
  • Describe business unit scoping for segments and customer journeys
  • Add segments and suppression lists to a customer journey
  • Configure recurring journeys

Publish and manage customer journeys

  • Configure required options for publishing journeys
  • Check customer journeys for errors
  • Publish a customer journey
  • Collaborate using Teams chat

Configure and manage real-time journey orchestration

  • Determine using real-time or outbound journey orchestration
  • Describe the real-time marketing asset library
  • Enable real-time customer journey orchestration
  • Create an event-based journey
  • Configure real-time event triggers
  • Configure real-time email templates
  • Configure automated SMS keyword flows
  • Configure push notifications
  • Measure campaign effectiveness with built-in analytics

Manage events and webinars (10–15%)

Create and configure events and webinars

  • Create an event
  • Configure an event as a Microsoft Teams webinar
  • Configure an event as a Microsoft Teams Live event
  • Configure buildings, rooms, and layouts for events
  • Set up sessions including internal and external tracks
  • Set up speakers
  • Configure event websites
  • Create and manage event forms
  • Configure event agenda

Manage events

  • Create event invitations, banners, and social media posts
  • Manage event registrations, including attendee check-in
  • Manage speakers, registration, waitlists, and attendees
  • Manage sponsors, vendors, logistics, and accommodations
  • Record and view financial information for events

Configure Dynamics 365 Customer Voice (5–10%)

Create surveys

  • Create a project
  • Select survey questions
  • Apply branding to surveys and upload images
  • Add sections to a survey and personalize data
  • Apply branching rules to surveys
  • Personalize surveys by using variables
  • Determine respondent types
  • Determine submission options
  • Define satisfaction metrics

Manage surveys

  • Add surveys to emails
  • Embed surveys in marketing email messages
  • Add surveys to a webpage
  • Add surveys to customer journeys
  • View survey responses in Customer Voice
  • Create a segment from survey responses

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